Tourism management: analysis, behaviour and strategy
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making,(2) planning,(3) implementing,(4) evaluating actions/process and performance outcomes and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives.
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| Principais autores: | , , |
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| Formato: | Texto biblioteca |
| Idioma: | |
| Publicado em: |
Wallingford (United Kingdom) CABI
2008
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| Acesso em linha: | http://dx.doi.org/10.1079/9781845933234.0000 |
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