Heuristic method for eliciting group metaphors
Presentation’s goal: To share with the academic community a method for understanding the mindset of a class of individuals. I called this method HEMG: Heuristic Method for Eliciting Group Metaphors.. Primary tool: collective drawings (group made). This method is thoroughly explained in my book: "La mentalidad compartida en la empresa": https://www.teseopress.com/lamentalidadcompartida (Spanish).
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| Format: | Documento de conferencia biblioteca |
| Language: | eng |
| Published: |
2016
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| Subjects: | PENSAMIENTO, GRUPO, ETICA EMPRESARIAL, METAFORA, CULTURA ORGANIZACIONAL, |
| Online Access: | https://repositorio.uca.edu.ar/handle/123456789/10047 |
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