CLUSTER ANALYSIS TO EVALUATE JOB SATISFACTION FROM THE POINT OF VIEW OF INDIVIDUALS: CASE STUDY ECONOMIC SECTORS FROM THE BUCARAMANGA METROPOLITAN AREA

The companies of the diverse economic sectors permanently postulate objectives, goals and indicators in the different functional areas, which are reached by means of the suitable development of labors at strategic, tactical and operative level, being these executed by individuals influenced by internal and external factors, such is the case of labor satisfaction. The present research aims to analyze the variable in mention in different individuals of 4 sectorial groups, namely, food, traditional, logistic and emergent. The methodology had a quantitative approach, of descriptive type and of transversal cut, by means of the application of the questionnaire S20/23, instrument of great relevance in the object of study, in such sense, the sample was 356 occupied individuals. The most representative results indicate that the individuals can be agglomerated in 3 clusters, analyzed from two aspects: physical or tangible aspects and the personal or intangible aspects. From there it concludes that there is no substantial difference in the level of tangible aspects for the 3 clusters, but there is for the intangible aspects, suggesting that the logistics sector concentrate on strategies for physical aspects, the emerging sector on intangible aspects and the food and traditional sectors on a mixed strategy.

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Bibliographic Details
Main Authors: García Méndez, Sebastian, Gutiérrez, Juan Camilo
Format: Digital revista
Language:spa
Published: Universidad de la Amazonia 2023
Online Access:https://editorial.uniamazonia.edu.co/index.php/faccea/article/view/575
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