Social interactions and business portfolio among vegetable produc-ers in central Mexico
Objective: Analyze social interactions and business portfolio of vegetable producers in Central Mexico. Design/methodology/approach: we worked with 16 small vegetable producers. Semi-structured questionnaires and periodic monitoring were used in field to collect data. A Social Network analysis was carried out to know social interactions between producers, and the Boston Consulting Group (BCG) and Ansoff matrix for the business portfolio. Results: We found that the products with potential in the market were lettuce and nopal. Broccoli and squash represent low sales and low utility. Producers with a higher degree of centrality grow lettuce, broccoli and squash, so we suggested to develop strategies for introducing nopal. Limitations on study/implications: It was necessary to deep in market and consumers analysis.
| Main Authors: | , , , , , |
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| Format: | Digital revista |
| Language: | spa |
| Published: |
Colegio de Postgraduados
2023
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| Online Access: | https://revista-agroproductividad.org/index.php/agroproductividad/article/view/2394 |
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