Productos blend cárnico-vegetales ¿son lo que el consumidor busca?. Estudio de la aceptabilidad potencial = Meat-vegetable blend products, are they what the consumer is looking for? Potential acceptability study
Introduction: There is an emerging social trend towards a reduction in meat consumption and a shift to a higher intake of vegetables. Blend products, which combine vegetable and animal proteins, arise to respond to this concern. A study and analysis of the perception towards this new category of food are essential. Objective: To understand the reasons associated with consumer attitudes to guide the development of new products and their marketing. Method: An online survey was conducted for omnivorous and flexitarian consumers of Buenos Aires, to investigate the nature of the response towards the inclusion of vegetable proteins in traditional meat products, to understand the motivational and behavioral lifestyle differences that influence the evaluation and acceptance of blends. Results: Of this study, an intention to reduce meat consumption by 60 % was observed (n= 211; 61.61 % female; 81.99 % omnivorous). Two consumer segments with particular food-associated lifestyles were identified, which allowed them to be characterized. The segment with the greatest interest in these products was up of people around 40 years old, with an interest in their nutrition and well-being, but without much time to dedicate to the kitchen, with the intention of obtaining products that simplify it. Conclusions: blend products represent a real option that consumers interested in including higher vegetables intake in their diet could easily adopt.
| Main Authors: | , , , |
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| Format: | info:ar-repo/semantics/artículo biblioteca |
| Language: | spa |
| Published: |
Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado, México
2022
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| Subjects: | Consumers, Plant Protein, Meat, Vegetables, Feeding Habits, Attitudes, Consumidores, Proteínas Vegetales, Carne, Hortalizas, Hábitos Alimentarios, Actitudes, Meat-vegetable Blend, Blend Cárnico-vegetales, |
| Online Access: | http://hdl.handle.net/20.500.12123/17155 https://www.imbiomed.com.mx/articulo.php?id=117258 |
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