Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation

We designed and tested a voluntary commitment product to help smokers quit smoking. The product (CARES) offered smokers a savings account in which they deposit funds for six months, after which they take a urine test for nicotine and cotinine. If they pass, their money is returned; otherwise, their money is forfeited to charity. Of smokers offered CARES, 11 percent took up, and smokers randomly offered CARES were 3 percentage points more likely to pass the 6-month test than the control group. More importantly, this effect persisted in surprise tests at 12 months, indicating that CARES produced lasting smoking cessation.

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Auteurs principaux: Gine, Xavier, Karlan, Dean, Zinman, Jonathan
Format: Journal Article biblioteca
Langue:EN
Publié: 2010
Sujets:Consumer Economics: Empirical Analysis D120, Health Production I120, Economic Development: Human Resources, Human Development, Income Distribution, Migration O150,
Accès en ligne:http://hdl.handle.net/10986/5779
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par Giné, Xavier, Karlan, Dean, Zinman, Jonathan
Publié 2009-07-01
Policy Research Working Paper biblioteca
Banco Mundial