Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation
We designed and tested a voluntary commitment product to help smokers quit smoking. The product (CARES) offered smokers a savings account in which they deposit funds for six months, after which they take a urine test for nicotine and cotinine. If they pass, their money is returned; otherwise, their money is forfeited to charity. Of smokers offered CARES, 11 percent took up, and smokers randomly offered CARES were 3 percentage points more likely to pass the 6-month test than the control group. More importantly, this effect persisted in surprise tests at 12 months, indicating that CARES produced lasting smoking cessation.
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| Main Authors: | , , |
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| Format: | Journal Article biblioteca |
| Language: | EN |
| Published: |
2010
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| Subjects: | Consumer Economics: Empirical Analysis D120, Health Production I120, Economic Development: Human Resources, Human Development, Income Distribution, Migration O150, |
| Online Access: | http://hdl.handle.net/10986/5779 |
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