Phone-Based Financial Heuristics Training for Female Retailers in Ethiopia
A recent review of evidence on the impacts of business training indicates the need to develop alternatives to formal classroom training, simpler rules-of-thumb-type trainings for less sophisticated firms, and business trainings that can be scaled up affordably. In partnership with ideas42, the World Bank’s Africa Gender Innovation Lab (GIL) piloted a heuristics (rules-of-thumb)-based business training in Ethiopia that delivers easy-to-remember and -implement financial and business practices. The training was designed for small-scale female retailers and is delivered by phone using prerecorded messages and interactive voice response technology. A key motivation was to make the program accessible to women who are busy tending their families and shops, and who may have limited ability to attend classroom-based trainings.
| Main Authors: | , , , |
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| Format: | Brief biblioteca |
| Language: | English en_US |
| Published: |
Washington, DC: World Bank
2023-09-01
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| Subjects: | AFRICA GENDER POLICY, GENDER INNOVATION LAB, WOMEN AND PRIVATE SECTOR DEVELOPMENT, WOMEN AND SOCIAL NORMS, |
| Online Access: | http://documents.worldbank.org/curated/en/099519309222317920/IDU0271a19570e385046ef08a2506413d2d8147c https://openknowledge.worldbank.org/handle/10986/40823 |
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