Ethiopia's Tourism Sector : Strategic Paths to Competitiveness and Job Creation

This study analyzes strategic intervention options that can inform the implementation process of Ethiopia s national tourism development policy in an effort to make the sector globally competitive. It also outlines the analytical foundations for technical assistance that will be provided to Ministry of Culture and Tourism (MoCT) by the World Bank-funded Ethiopian Sustainable Tourism Development Program (ESTDP). This study uses the world economic forum tourism and travel competitiveness index and International Finance Corporation (IFC) Doing Business report to benchmark Ethiopia s tourism competitiveness with respect to that of countries such Tanzania, Kenya, Egypt, and South Africa. It also draws lessons from and measures the tourism sector against other successful national economic sectors, such as floriculture. The focus of this study is on competitiveness at the value chain and destination levels. It identifies constraints affecting competitiveness and proposes strategic interventions that can help to address these challenges by taking advantage of existing opportunities. This study is mainly prepared for Ethiopia s tourism policymakers, particularly in MoCT. Secondary audiences include tourism-related ministries and public institutions, such as the Ministry of Trade and Investment, the Ministry of Education, the Ministry of Transport, the Ministry of Finance and Economic Development, the Ministry of Foreign Affairs and the Ministry of Communication and Information Technology, among others. Tourism sector stakeholders, in particular the private sector, as well as training institutions and donors are also targeted as readers. Having the national tourism policy as its main reference, this study focuses on short-term strategic interventions that can help to improve tourism competitiveness under the major pillars outlined in the policy. It also emphasizes growth and employment generation in line with current national targets and priorities as described in the Government of Ethiopia s national growth and transformation plan 2010-11 and 2014-15.

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Bibliographic Details
Main Author: World Bank
Format: Policy Note biblioteca
Published: Washington, DC 2012-10
Subjects:accommodation facilities, African tourism, Airlines, artisans, authenticity, awareness raising, basic, Biodiversity Conservation, Business development, business services, business travel, capacity-building, capital city, cities, conservation, Conservation of Nature, Conservation Strategy, craft, crafts, cultural activities, cultural heritage, cultural industries, Cultural Organization, cultural policies, cultural policy, cultural products, cultural sector, cultural tourism, cultural tourism resources, cultural tourists, cultures, customs, destination management, destinations, domestic tourism, domestic tourism Market, domestic tourists, eco-tourism, Economic Development, Economic Growth, Ecotourism, educational tourism, employment generation, entrance fees, Entry points, excursions, fishing, foreign visitors, global tourism, heritage, holidays, Hotel, Hotel Association, hotels, indigenous communities, induced impacts, industrial sector, international tourism, international tourist, international tourist arrivals, international tourist market, international tourists, joint ventures, learning, legal framework, leisure, leisure tourism, leisure tourist, leisure tourists, literature, lodging, Ministers of Tourism, Ministry of Tourism, National Biodiversity Strategy, national park, national parks, National Tourism Policy, National Tourism Strategy, natural assets, new Tourism Development, number of tourists, perceptions, preservation, protected areas, quality of life, quality tourism, quality tourism products, real estate, regional tourism, Resorts, resource management, restaurants, retail trade, service providers, service sector, service sectors, social development, social justice, Social Services, Sustainable Tourism, Sustainable Tourism Development, technical assistance, Tour, tour operation, tour operator, Tour Operators, Tour Operators Association, TOURISM, tourism asset, Tourism Board, tourism business, tourism businesses, tourism chain, tourism companies, Tourism concessions, Tourism Council, tourism data, Tourism demand, tourism destination, tourism destinations, Tourism Development, Tourism Development Project, tourism development strategies, tourism employment, tourism enterprises, tourism expenditure, tourism experience, tourism fairs, tourism flows, tourism growth, tourism income, tourism industry, tourism infrastructure, tourism investment, tourism market, tourism marketplace, Tourism organization, Tourism Plan, tourism plans, Tourism policies, Tourism Policy, tourism potential, Tourism products, Tourism Professionals, tourism projects, tourism receipts, tourism resources, Tourism Satellite Account, TOURISM SECTOR, tourism services, tourism stakeholders, tourism strategies, Tourism Strategy, tourism studies, Tourism training, tourism trends, tourism value chain, tourism workforce, Tourist, Tourist accommodation, Tourist arrivals, tourist destination, tourist expenditure, tourists, travelers, triangulation of data, Unemployment, urban areas, Urban poverty, Utilities, visitors, Vocational Education, Wildlife Conservation, World Heritage, World Heritage Sites, World Tourism, World Tourism Organisation, World Tourism Organization, World Travel,
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