Measuring how communication and engagement efforts help deliver outcomes

Key messages  Initial steps towards outcome-focused monitoring, evaluation & learning (MEL) on communication and engagement can be small, but they must be systematic.  To achieve broad participation, MEL needs to be lean and do-able.  Well-designed MEL adds value by feeding information and lessons into future work and decision-making.  Adequate time must be devoted to embedding MEL into the initial activity plan and following it throughout the communication engagement activity and afterwards.  MEL is easier when it is done more often. It is helpful to draw upon resource persons.  Preparatory work and capturing feedback through mechanisms built into the communication- engagement activity is more informative than soliciting responses afterwards.  Peer exchanges about MEL practices and adaptable templates are beneficial.  Aligning specific communication activities with the established impact pathway can ensure more strategic and focused activities and products that contribute to outcomes and impact.

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Bibliographic Details
Main Authors: Schuetz, Tonya, Meadu, Vanessa, Atakos, Vivian, White, Julianna M., Schubert, Cecilia, Urrea Benítez, José Luis, Ampaire, Edidah L., Radeny, Maren A.O., Mungai, Catherine, Cramer, Laura K.
Format: Brief biblioteca
Language:English
Published: CGIAR Research Program on Climate Change, Agriculture and Food Security 2017-06-26
Subjects:climate change, agriculture, food security,
Online Access:https://hdl.handle.net/10568/82752
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