Marketing handicrafts for export
Small-scale handicraft producers often lack adequate marketing experience or support structures, particularly for exporting. Export marketing for a small handicraft business provides information for producers on how to reach and maintain contact with customers designing and production for overseas markets, presentation and packaging, and quality control. Essentials of international trading procedures are also described. First published in 1992, the book has been extensively revised. It is intended for new and experienced exporters and may also be a useful resource for training courses in export marketing. Export marketing for a small handicraft business by Edward Millard 1996 185pp price UKL9.95 ISBN 0 85598 174 1 Joint publishers: Oxfam Publications, 274 Banbury Road Oxford OX2 7DZ UK and IT Publications, 103/105 Southampton Row, London WC1B 4HH, UK
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| Format: | News Item biblioteca |
| Language: | English |
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Technical Centre for Agricultural and Rural Cooperation
1997
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| Online Access: | https://hdl.handle.net/10568/48702 http://collections.infocollections.org/ukedu/en/d/Jcta68e/ |
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