Marketing de servicios : Un enfoque de integración del cliente a la empresa

Saved in:
Bibliographic Details
Main Authors: Zeithaml, Valarie A., Bitner, Mary Jo
Format: Texto biblioteca
Language:spa
Published: México, DF, MX McGraw-Hill 2002
Subjects:Marketing, Marketing techniques, Mercadeo, Técnicas de mercadeo, Books, Libros, Comercio mercadeo y distribución, Trade, marketing and distribution,
Tags: Add Tag
No Tags, Be the first to tag this record!