Market research in development projects
The development project should be an organized application of research and development, production, and marketing techniques to ratify the real wants and needs of the consumer or the end user. This integrated approach will lead to clearer project selection and planning, more efficient project organization, and more successful aplication of the findings of the project. Market research is, therefore, an integral part of development and needs to be used. At all stages of the project it is required to understand the environment and define the problem. During the main development of the project, market research is used to test that the project is "on track" and at the last stages to aid the transfer of the product, process, or system into the community or company. Many marketing research techniques can be applied at different stages of the project - market surveys, consumer surveys, consumer panels, discussion groups, sensory testing, and product testing. These techniques can be applied at various stages in the development of products from an agricultural crop, introduction or improvement of an industrial process for the agricultural crop, nutrition intervention programs, and introduction of new equipment for the rural sector
| Main Authors: | , , , , , |
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| Format: | biblioteca |
| Published: |
Ottawa (Canadá)
1987
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| Subjects: | MERCADEO, INVESTIGACION DE MERCADOS, PROYECTOS DE DESARROLLO, PAISES EN DESARROLLO, |
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