Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities
ABSTRACT. Brazil is currently undergoing a process to establish new patterns of consumption habits and the implementation of a new concepts of meat quality. The process emphasizes the quality of information delivered to consumers, which is part of the new approach to meat quality and food safety. The objective of this article is to investigate the attributes considered important when buying beef, knowledge about the production process, labelling, cuts and characteristics of the animals. The study included 276 consumers in three Brazilian cities and their responses were examined in relation to the semi-structured form with fifteen spontaneous and stimulated questions. It was verified that the presentation of the product is regarded as the most important attribute at the time of purchase, they prefer to purchase meat in the butchers, and do not value the labelling of the product, which makes it difficult to identify and offer differentiated products or certificates. The frequency of consumption of beef increases with family income and the vast majority of consumers prefer low marbling meat regardless of the type of preparation. The consumer has little knowledge of more specialized cuts, since the product sold in the butchers has different cuts terminology.
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Editora da Universidade Estadual de Maringá - EDUEM
2019
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oai:scielo:S1807-867220190001005122019-02-22Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian citiesMottin,CamilaEiras,Carlos EmanuelChefer,Daniele MaggioniBarcelos,Vinicius da CunhaRamos,Tatiane RogelioPrado,Ivanor Nunes do beef consumption buyer preferences form meat attributes ABSTRACT. Brazil is currently undergoing a process to establish new patterns of consumption habits and the implementation of a new concepts of meat quality. The process emphasizes the quality of information delivered to consumers, which is part of the new approach to meat quality and food safety. The objective of this article is to investigate the attributes considered important when buying beef, knowledge about the production process, labelling, cuts and characteristics of the animals. The study included 276 consumers in three Brazilian cities and their responses were examined in relation to the semi-structured form with fifteen spontaneous and stimulated questions. It was verified that the presentation of the product is regarded as the most important attribute at the time of purchase, they prefer to purchase meat in the butchers, and do not value the labelling of the product, which makes it difficult to identify and offer differentiated products or certificates. The frequency of consumption of beef increases with family income and the vast majority of consumers prefer low marbling meat regardless of the type of preparation. The consumer has little knowledge of more specialized cuts, since the product sold in the butchers has different cuts terminology.info:eu-repo/semantics/openAccessEditora da Universidade Estadual de Maringá - EDUEMActa Scientiarum. Animal Sciences v.41 20192019-01-01info:eu-repo/semantics/articletext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-86722019000100512en10.4025/actascianimsci.v41i1.43871 |
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Mottin,Camila Eiras,Carlos Emanuel Chefer,Daniele Maggioni Barcelos,Vinicius da Cunha Ramos,Tatiane Rogelio Prado,Ivanor Nunes do |
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Mottin,Camila Eiras,Carlos Emanuel Chefer,Daniele Maggioni Barcelos,Vinicius da Cunha Ramos,Tatiane Rogelio Prado,Ivanor Nunes do Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities |
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Mottin,Camila Eiras,Carlos Emanuel Chefer,Daniele Maggioni Barcelos,Vinicius da Cunha Ramos,Tatiane Rogelio Prado,Ivanor Nunes do |
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Mottin,Camila |
title |
Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities |
title_short |
Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities |
title_full |
Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities |
title_fullStr |
Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities |
title_full_unstemmed |
Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities |
title_sort |
influencing factors of consumer willingness to buy cattle meat: an analysis of survey data from three brazilian cities |
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ABSTRACT. Brazil is currently undergoing a process to establish new patterns of consumption habits and the implementation of a new concepts of meat quality. The process emphasizes the quality of information delivered to consumers, which is part of the new approach to meat quality and food safety. The objective of this article is to investigate the attributes considered important when buying beef, knowledge about the production process, labelling, cuts and characteristics of the animals. The study included 276 consumers in three Brazilian cities and their responses were examined in relation to the semi-structured form with fifteen spontaneous and stimulated questions. It was verified that the presentation of the product is regarded as the most important attribute at the time of purchase, they prefer to purchase meat in the butchers, and do not value the labelling of the product, which makes it difficult to identify and offer differentiated products or certificates. The frequency of consumption of beef increases with family income and the vast majority of consumers prefer low marbling meat regardless of the type of preparation. The consumer has little knowledge of more specialized cuts, since the product sold in the butchers has different cuts terminology. |
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Editora da Universidade Estadual de Maringá - EDUEM |
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2019 |
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http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1807-86722019000100512 |
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