Acceptability and intention of purchase of tomato-based sauces in the GAM, Costa Rica
The objective of this work was to evaluate the acceptance and purchase intention of an Italian tomato-based sauce from a small company and three commercial brands. The research was carried out under a quantitative approach, using a transectional experimental design, through a sensory evaluation and a structured survey applied to 101 consumers in the Greater Metropolitan Area. A randomized complete block design was used, and the means of the different sauces were compared for four intrinsic attributes, smell, flavour, colour, and texture. Additionally, principal component analysis (PCA) was used to identify the sensory attributes underlying the differences between the four tomato sauces evaluated, and cluster analysis was used to perform a segmentation of consumers. Finally, the determinants of the decision to purchase a sauce were analysed using a probit model. Among the results, significant differences could be observed for all attributes. In addition, two consumer profiles were formed and the most influential factor of the purchase decision was flavour.
Principais autores: | Víquez Ramírez, Nicole Valeria, Barrantes Aguilar , Luz Elena, Padilla Aguilar, Rubén Alonso, Vega Cascante, Gabriel |
---|---|
Formato: | Digital revista |
Idioma: | spa |
Publicado em: |
Escuela de Agronegocios, Tecnológico de Costa Rica
2023
|
Acesso em linha: | https://revistas.tec.ac.cr/index.php/eagronegocios/article/view/6551 |
Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
Registros relacionados
-
Acceptance and purchase intent of apples coated with edible coatings of zein in different formulation.
por: JESUS, J. A. de; BIANCO, C. I., et al.
Publicado em: (2012-12-20) -
FREE CHOICE PROFILING, ACCEPTANCE AND PURCHASE INTENTION IN THE EVALUATION OF DIFFERENT BISCUIT FORMULATIONS
por: Santos,Dayane Angélica Machado dos, et al.
Publicado em: (2015) -
Consumer's acceptance and purchase intent of lamb meat with edible coating at blind and informed conditions.
por: NASSU, R. T., et al.
Publicado em: (2020-12-07) -
Mining Purchase Intent in Twitter
por: Haque,Rejwanul, et al.
Publicado em: (2019) -
Analysis of the intent to purchase travel on the web
por: Gemar,German, et al.
Publicado em: (2019)