Unraveling factors affecting consumers' liking of novel Uruguayan mandarins
Mandarin cultivars show a great diversity on fruit-quality and sensory characteristics, together with an extended harvest season. Citrus breeding is focused on exploiting season niches for higher prices as well as nutritional and sensory aspects, among others. In this context, the sensory characterization of new hybrids and the identification of key characteristics of consumers´ liking provide valuable information towards breeding efforts and marketing strategies. Previous works showed that sensory characteristics, and specially flavor, play a key role in consumer acceptance of mandarins. Two studies were carried out during mandarin harvest season (mid and late) applying “check all that apply” (CATA) questions with at least 100 consumers. Overall liking scores of the most liked hybrids and cultivars ranged between 6.5 to 7.7 in the 9-point hedonic scale, evidencing a positive hedonic reaction. Local hybrids showed similar or higher values than the reference cultivars Tango, Gold Nugget, Murcott and Ortanique. Results showed that orange color, regular shape, smoothness, sweetness, juiciness, intense and typical flavor are the key drivers of consumer's liking of mandarins, and that external appearance is not a good predictor of mandarin tasting experience. Hybrids F3P8, F5P8 and F2P3 were described using terms related to positive sensory characteristics and received liking scores similar or higher to reference cultivars such as Tango, stressing the importance of sensory and consumer science as an integral part of breeding strategies.
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Coeditada entre Facultad de Agronomía - Udelar y el Instituto Nacional de Investigación Agropecuaria (INIA)
2021
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Lado, Joanna Moltini, Ana Inés Pintos, Pedro Luque, Eleana Goncalvez, Lucía Rivas, Fernando Alcaire, Florencia Ares, Gastón |
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Lado, Joanna Moltini, Ana Inés Pintos, Pedro Luque, Eleana Goncalvez, Lucía Rivas, Fernando Alcaire, Florencia Ares, Gastón Unraveling factors affecting consumers' liking of novel Uruguayan mandarins |
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Lado, Joanna Moltini, Ana Inés Pintos, Pedro Luque, Eleana Goncalvez, Lucía Rivas, Fernando Alcaire, Florencia Ares, Gastón |
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Lado, Joanna |
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Unraveling factors affecting consumers' liking of novel Uruguayan mandarins |
| title_short |
Unraveling factors affecting consumers' liking of novel Uruguayan mandarins |
| title_full |
Unraveling factors affecting consumers' liking of novel Uruguayan mandarins |
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Unraveling factors affecting consumers' liking of novel Uruguayan mandarins |
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Unraveling factors affecting consumers' liking of novel Uruguayan mandarins |
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unraveling factors affecting consumers' liking of novel uruguayan mandarins |
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Mandarin cultivars show a great diversity on fruit-quality and sensory characteristics, together with an extended harvest season. Citrus breeding is focused on exploiting season niches for higher prices as well as nutritional and sensory aspects, among others. In this context, the sensory characterization of new hybrids and the identification of key characteristics of consumers´ liking provide valuable information towards breeding efforts and marketing strategies. Previous works showed that sensory characteristics, and specially flavor, play a key role in consumer acceptance of mandarins. Two studies were carried out during mandarin harvest season (mid and late) applying “check all that apply” (CATA) questions with at least 100 consumers. Overall liking scores of the most liked hybrids and cultivars ranged between 6.5 to 7.7 in the 9-point hedonic scale, evidencing a positive hedonic reaction. Local hybrids showed similar or higher values than the reference cultivars Tango, Gold Nugget, Murcott and Ortanique. Results showed that orange color, regular shape, smoothness, sweetness, juiciness, intense and typical flavor are the key drivers of consumer's liking of mandarins, and that external appearance is not a good predictor of mandarin tasting experience. Hybrids F3P8, F5P8 and F2P3 were described using terms related to positive sensory characteristics and received liking scores similar or higher to reference cultivars such as Tango, stressing the importance of sensory and consumer science as an integral part of breeding strategies. |
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Coeditada entre Facultad de Agronomía - Udelar y el Instituto Nacional de Investigación Agropecuaria (INIA) |
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2021 |
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https://agrocienciauruguay.uy/index.php/agrociencia/article/view/540 |
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oai:oai.agrocienciauruguay.uy:article-5402021-08-18T22:48:50Z Unraveling factors affecting consumers' liking of novel Uruguayan mandarins Descifrando los factores que afectan la aceptabilidad de nuevas mandarinas Uruguayas Descifrando os fatores que afetam a aceitabilidade de novas tangerinas uruguaias Lado, Joanna Moltini, Ana Inés Pintos, Pedro Luque, Eleana Goncalvez, Lucía Rivas, Fernando Alcaire, Florencia Ares, Gastón breeding CATA citrus flavor fruit quality mejoramiento genético CATA citrus sabor calidad de fruta melhoramento CATA citros sabor qualidade do fruto Mandarin cultivars show a great diversity on fruit-quality and sensory characteristics, together with an extended harvest season. Citrus breeding is focused on exploiting season niches for higher prices as well as nutritional and sensory aspects, among others. In this context, the sensory characterization of new hybrids and the identification of key characteristics of consumers´ liking provide valuable information towards breeding efforts and marketing strategies. Previous works showed that sensory characteristics, and specially flavor, play a key role in consumer acceptance of mandarins. Two studies were carried out during mandarin harvest season (mid and late) applying “check all that apply” (CATA) questions with at least 100 consumers. Overall liking scores of the most liked hybrids and cultivars ranged between 6.5 to 7.7 in the 9-point hedonic scale, evidencing a positive hedonic reaction. Local hybrids showed similar or higher values than the reference cultivars Tango, Gold Nugget, Murcott and Ortanique. Results showed that orange color, regular shape, smoothness, sweetness, juiciness, intense and typical flavor are the key drivers of consumer's liking of mandarins, and that external appearance is not a good predictor of mandarin tasting experience. Hybrids F3P8, F5P8 and F2P3 were described using terms related to positive sensory characteristics and received liking scores similar or higher to reference cultivars such as Tango, stressing the importance of sensory and consumer science as an integral part of breeding strategies. Las mandarinas presentan una gran diversidad en características sensoriales y de calidad de fruta, así como una cosecha extendida. El mejoramiento genético de cítricos se focaliza en la búsqueda de nichos de cosecha para la obtención de mayores precios, así como en aspectos nutricionales y sensoriales, entre otras características. En este contexto, la caracterización sensorial de nuevos híbridos y la identificación de las características sensoriales claves que influyen en la aceptabilidad de los consumidores proveen de una valiosa información para el mejoramiento y las estrategias de marketing. Estudios previos mostraron que las características sensoriales, especialmente el sabor, son claves en la aceptación de las mandarinas por los consumidores. Se llevaron a cabo dos estudios durante la estación de cosecha de mandarinas (media y tardía) aplicando la metodología «marque todo lo que corresponda» (CATA) y con la participación de al menos 100 consumidores. La aceptabilidad de los cultivares que fueron más aceptados se situó entre 6,5 y 7,7 en una escala hedónica de 9 puntos, evidenciando una reacción hedónica positiva. Los nuevos híbridos presentaron puntajes de aceptabilidad similares o superiores a los cultivares de referencia tango, gold nugget, murcott y ortanique. A su vez, los resultados mostraron que el color naranja, la forma regular, la piel lisa, el dulzor, la jugosidad, el sabor intenso y el sabor típico a mandarina son características claves que determinan la aceptabilidad de las mandarinas, y que la apariencia externa no es un buen predictor del sabor. Los híbridos F3P8, F5P8 y F2P3 fueron descritos por los consumidores con términos sensoriales positivos, recibiendo valores de aceptabilidad similares o mayores que los cultivares de referencia como tango, reafirmando la importancia de la incorporación de estudios sensoriales en el contexto del mejoramiento genético. As cultivares de tangerina apresentam grande diversidade na qualidade dos frutos e nas características sensoriais, juntamente com uma época de colheita prolongada. O melhoramento cítrico tem como foco a exploração de nichos sazonais por preços mais elevados, além de aspectos nutricionais e sensoriais, entre outros. Nesse contexto, a caracterização sensorial de diferentes híbridos e a identificação das características-chave do gosto do consumidor fornecem informações valiosas para os esforços de melhoramento e estratégias de marketing. Trabalhos anteriores mostraram que as características sensoriais e principalmente o sabor desempenham um papel fundamental na aceitação das tangerinas pelo consumidor. Dois estudos foram realizados durante a safra de tangerina (meio e final) aplicando perguntas do tipo cheque todos que se aplicam (CATA) com pelo menos 100 consumidores. As pontuações de aceitação geral dos híbridos e cultivares mais apreciados variaram entre 6,5 a 7,7 na escala hedônica de 9 pontos, evidenciando uma reação hedônica positiva. Os híbridos locais apresentaram valores semelhantes ou superiores aos cultivares de referência Tango, Gold Nugget, Murcott e Ortanique. Os resultados mostraram que a cor laranja, formato regular, maciez, doçura, sabor intenso y sabor tangerina e suculência típicos são os principais motivadores do gosto do consumidor por tangerinas e que a aparência externa não é um bom indicador da experiência de degustação da tangerina. Os híbridos F3P8, F5P8 e F2P3 foram descritos usando termos relacionados a características sensoriais positivas e receberam pontuações de gosto semelhantes ou superiores a cultivares de referência como o Tango, enfatizando a importância da ciência sensorial e do consumidor como parte integrante das estratégias de melhoramento. 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