Where's the beef? Retail channel choice and beef preferences in Argentina
Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance.
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Format: | info:ar-repo/semantics/artículo biblioteca |
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2017-11
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Subjects: | Consumidores, Preferencias alimentarias, Comportamiento del consumidor, Carne bovina, Mercadeo, Industria de la carne, Argentina, Comercialización, Consumers, Consumer Behavior, Beef, Marketing, Meat industry, Argentine Republic, Feeding preferences, |
Online Access: | http://hdl.handle.net/20.500.12123/1862 https://doi.org/10.1016/j.meatsci.2017.06.004 |
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oai:localhost:20.500.12123-18622018-06-29T18:26:45Z Where's the beef? Retail channel choice and beef preferences in Argentina Colella, Florencia Manon Ortega, David Leonardo Consumidores Preferencias alimentarias Comportamiento del consumidor Carne bovina Mercadeo Industria de la carne Argentina Comercialización Consumers Consumer Behavior Beef Marketing Meat industry Argentine Republic Feeding preferences Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance. Instituto de Economía Fil: Colella, Florencia Manon. Instituto Nacional de Tecnología Agropecuaria (INTA). Centro de Investigación en Ciencias Políticas, Económicas y Sociales. Instituto de Economía; Argentina Fil: Ortega, David Leonardo. Michigan State University. Dept. of Agricultural, Food and Resource Economics; Estados Unidos 2018-02-14T15:18:37Z 2018-02-14T15:18:37Z 2017-11 info:ar-repo/semantics/artículo info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion http://hdl.handle.net/20.500.12123/1862 Florencia Colella, David L. Ortega,Where's the beef? Retail channel choice and beef preferences in Argentina,Meat Science, Volume 133,2017, Pages 86-94, ISSN 0309-1740, https://doi.org/10.1016/j.meatsci.2017.06.004. (http://www.sciencedirect.com/science/article/pii/S0309174017303285) 0309-1740 https://doi.org/10.1016/j.meatsci.2017.06.004 eng info:eu-repo/semantics/restrictedAccess application/pdf Meat science, 133 : 86-94. (2017) |
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Consumidores Preferencias alimentarias Comportamiento del consumidor Carne bovina Mercadeo Industria de la carne Argentina Comercialización Consumers Consumer Behavior Beef Marketing Meat industry Argentine Republic Feeding preferences Consumidores Preferencias alimentarias Comportamiento del consumidor Carne bovina Mercadeo Industria de la carne Argentina Comercialización Consumers Consumer Behavior Beef Marketing Meat industry Argentine Republic Feeding preferences |
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Consumidores Preferencias alimentarias Comportamiento del consumidor Carne bovina Mercadeo Industria de la carne Argentina Comercialización Consumers Consumer Behavior Beef Marketing Meat industry Argentine Republic Feeding preferences Consumidores Preferencias alimentarias Comportamiento del consumidor Carne bovina Mercadeo Industria de la carne Argentina Comercialización Consumers Consumer Behavior Beef Marketing Meat industry Argentine Republic Feeding preferences Colella, Florencia Manon Ortega, David Leonardo Where's the beef? Retail channel choice and beef preferences in Argentina |
description |
Argentinean beef is recognized and demanded internationally. Locally, consumers are often unable to afford certified beef products, and may rely on external cues to determine beef quality. Uncovering demand for beef attributes and marketing them accordingly, may require an understanding of consumers' product purchasing strategies, which involves retailer choice. We develop a framework utilizing latent class analysis to identify consumer groups with different retailer preferences, and separately estimate their demand for beef product attributes. This framework accounts for the interrelationship between consumers' choice of retail outlets and beef product preferences. Our analysis of data from the city of Buenos Aires identifies two groups of consumers, a convenience- (67percent) and a service- (33percent) oriented group. We find significant differences in demand for beef attributes across these groups, and find that the service oriented group, while not willing to pay for credence attributes, relies on a service-providing retailer-namely a butcher-as a source of product quality assurance. |
format |
info:ar-repo/semantics/artículo |
topic_facet |
Consumidores Preferencias alimentarias Comportamiento del consumidor Carne bovina Mercadeo Industria de la carne Argentina Comercialización Consumers Consumer Behavior Beef Marketing Meat industry Argentine Republic Feeding preferences |
author |
Colella, Florencia Manon Ortega, David Leonardo |
author_facet |
Colella, Florencia Manon Ortega, David Leonardo |
author_sort |
Colella, Florencia Manon |
title |
Where's the beef? Retail channel choice and beef preferences in Argentina |
title_short |
Where's the beef? Retail channel choice and beef preferences in Argentina |
title_full |
Where's the beef? Retail channel choice and beef preferences in Argentina |
title_fullStr |
Where's the beef? Retail channel choice and beef preferences in Argentina |
title_full_unstemmed |
Where's the beef? Retail channel choice and beef preferences in Argentina |
title_sort |
where's the beef? retail channel choice and beef preferences in argentina |
publishDate |
2017-11 |
url |
http://hdl.handle.net/20.500.12123/1862 https://doi.org/10.1016/j.meatsci.2017.06.004 |
work_keys_str_mv |
AT colellaflorenciamanon wheresthebeefretailchannelchoiceandbeefpreferencesinargentina AT ortegadavidleonardo wheresthebeefretailchannelchoiceandbeefpreferencesinargentina |
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1756007055681912833 |