Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report

This report assesses existing mobile application (app) business models targeted at, or suitable for, people living at the base of the pyramid (BoP). The report addresses specific pain points for app developers and provides practical, actionable advice. Its recommendations are specific to each of the four countries: Ghana, Mozambique, Nigeria, and Zambia. While assessing the app markets in the four countries, it became clear that there is a wide range of business models. Each business model is unique to the sector and to the business problem the app is attempting to address. This report focuses on three areas common to all business models to provide maximum value for app developers. This report also presents a brief assessment of app incubators or hubs. These incubators play a significant role in supporting and advocating apps. However, this role is often only partially realized and this report makes recommendations to address this.

Detalles Bibliográficos

Autor principal:	World Bank
Formato:	Working Paper biblioteca
Idioma:	English en_US
Publicado:	Washington, DC 2014
Materias:	ACCESS TO BANK, ACCESS TO BANKS, ACCESS TO CAPITAL, ADVERTISEMENT, ADVERTISEMENTS, ADVERTISING, API, APPLICATION DEVELOPMENT, APPLICATION PROGRAMMING, APPLICATION PROGRAMMING INTERFACE, ATM, BANDWIDTH, BANK ACCOUNT, BANK ACCOUNTS, BANNER ADS, BASIC, BROWSERS, BUSINESS MODEL, BUSINESS MODELS, BUSINESS OPPORTUNITIES, BUSINESS PLANS, BUSINESS PROCESSES, BUSINESSES, BUYER, CASH FLOW, CASH PAYMENTS, CASH TRANSACTION, CASH TRANSACTIONS, CASH TRANSFER, CELLULAR NETWORKS, CENTRAL BANK, CENTRAL BANKS, CHECKS, CODES, COLLABORATION, COMMUNICATION TECHNOLOGY, COMPETITIONS, COMPUTERS, CONFIGURATIONS, CONSUMER MARKET, CONTENT PROVIDER, CONTENT PROVIDERS, CREDIT CARD, CREDIT CARDS, CURRENCY, CUSTOMER BASE, CUSTOMER BASES, CUSTOMER SEGMENT, CUSTOMER SEGMENTS, DEBIT CARD, DEVICES, DIGITAL, DISTRIBUTION CHANNEL, DISTRIBUTION CHANNELS, DISTRIBUTION NETWORK, DISTRIBUTION NETWORKS, E-COMMERCE, E-COMMERCE SITES, ELECTRONIC TRANSFERS, EMAIL ADDRESSES, EMAILS, END USERS, EXCHANGE OF DATA, EXCHANGE RATE, EXCHANGE RATES, EXPOSURE, FINANCE CORPORATION, FINANCIAL DEVELOPMENT, FORMAL BANKING, FUNCTIONALITY, GLOBAL MARKETPLACE, GLOBAL STANDARDS, HACKERS, HOUSEHOLD INCOME, ICT, IDENTITY MODULE, IMPLEMENTATIONS, INCOME, INCOMES, INFORMATION COMMUNICATION, INFORMATION COMMUNICATION TECHNOLOGIES, INFORMATION SERVICES, INNOVATION, INNOVATION PROGRAM, INSTITUTION, INSTRUCTION, INTERACTIVE VOICE RESPONSE, INTERFACE, INTERNATIONAL BANK, INTERNATIONAL DEVELOPMENT, INTERNATIONAL FINANCE, INTERNATIONAL INVESTORS, IP, IVR, JAVA, LEARNING, LICENSE, LICENSE FEE, LICENSES, LIQUIDITY, MARGINAL COSTS, MARKET BARRIERS, MARKET PRICES, MARKET SHARE, MARKET SIZE, MARKET SIZES, MARKETING, MEDIA, MICROPAYMENTS, MOBILE APPLICATION, MOBILE APPLICATIONS, MOBILE COMMUNICATIONS, MOBILE COMPUTING, MOBILE NETWORK, MOBILE NETWORKS, MOBILE PHONE, MOBILE PHONES, MOBILE SERVICES, MOBILE USER, MOBILE USERS, MONEY LAUNDERING, MONEY MARKET, NETWORKING, NUMBER OF USERS, OPERATING ENVIRONMENTS, OPERATING SYSTEM, OPERATING SYSTEMS, PAYMENT FACILITIES, PAYMENT FACILITY, PAYMENT MECHANISM, PAYMENT METHOD, PAYMENT METHODS, PDF, PENETRATION RATE, PHONES, PHOTOS, POINT OF SALE, POST OFFICE, POTENTIAL INVESTORS, PROGRAMS, PROJECT MANAGEMENT, PROTOCOL, QUERIES, RADIO, REGULAR PAYMENTS, REGULATOR, REGULATORY FRAMEWORK, REGULATORY FRAMEWORKS, RESULT, RESULTS, RETURN, RETURNS, REVENUE MODEL, SERVER, SERVERS, SERVICE PROVIDER, SKILLED WORKERS, SMALL BUSINESS, SOCIAL ENTREPRENEURS, SOCIAL NETWORKS, SOFTWARE APPLICATIONS, SOFTWARE INDUSTRY, SOFTWARE PACKAGES, STARTUP, SUPERVISION, TAX, TECHNICAL REQUIREMENTS, TECHNICAL SKILLS, TELEPHONE, TRAINING EVENTS, TRAINING PROGRAMS, TRANSACTION, TRANSLATION, USER, USERS, USES, VALUE CHAIN, VALUE TRANSFERS, VERIFICATION, VIDEO, VIDEOS, VIRAL MARKETING, WEB, WEB SERVICES, WEBSITE, WEBSITES, WIRELESS, WIRELESS APPLICATION PROTOCOL, WORKING CAPITAL,
Acceso en línea:	http://documents.worldbank.org/curated/en/2014/01/22669158/mobile-base-pyramid-ghana-mozambique-nigeria-zambia-summary-report http://hdl.handle.net/10986/21074
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