Using a discrete choice experiment to elicit the demand for a nutritious food: Willingness to pay for orange maize in rural Zambia
Using a discrete choice experiment, this paper estimates the willingness to pay for biofortified orange maize in rural Zambia. The study design has five treatment arms, which enable an analysis of the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on willingness to pay, and to account for possible novelty effects in the magnitude of premiums or discounts. The estimation strategy also takes into account lexicographic preferences of a subset of our respondents. The results suggest that (a) orange maize is not confused with yellow maize, and has the potential to compete with white maize in the absence of a nutrition campaign, (b) there is a premium for orange maize with nutrition information, and (c) different modes of nutritional message dissemination have the same impact on consumer acceptance.
Main Authors: | Meenakshi, J.V., Banerji, A., Manyong, Victor M., Tomlins, Keith I., Mittal, N., Hamukwala, P. |
---|---|
Format: | Journal Article biblioteca |
Language: | English |
Published: |
Elsevier
2012-01
|
Subjects: | choice, experiments, vitamin a, deficiency, nutrition, |
Online Access: | https://hdl.handle.net/10568/77422 https://doi.org/10.1016/j.jhealeco.2012.01.002 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Factors affecting farmers’ willingness and ability to adopt and retain vitamin A-rich varieties of orange-fleshed sweet potato in Mozambique
by: Jenkins, M., et al.
Published: (2018-12-01) -
Innovations to boost production of safe and nutritious sweetpotato products in Kenya
by: International Potato Center
Published: (2021-10) -
The Role of Targeted Nutrition Education of Preschoolers and Caregivers on Sustained Consumption of Biofortified Orange-Fleshed Sweetpotato in Kenya
by: Ojwang, S.O., et al.
Published: (2021-07-12) -
Effect of nutrition awareness on utilization of Orange Fleshed Sweetpotato among vulnerable populations in Kenya
by: Mulwa, C.K., et al.
Published: (2023-04) -
Changing world, changing climate: Meeting complex vitamin A demands with nutritious root, tuber and banana value chains
by: Hareau, G., et al.
Published: (2021-12)