An illustration (photo, drawing, cartoon, etc.) always gets noticed by the reader first, before the words. A picture can inspire or trigger off a dream, and is at least as powerful as a text. A photograph is not an ornament; it can bring home a message. It provides a second level of information to the text, which it also makes more attractive by creating more space, something most readers find inviting. A diagram, or a sketch, especially when clear and simple, is a good way to explain how something works. It is often used in 'how to' guides. A table can help the reader absorb information through a graphic visualisation of, for example, statistics (through graphs and charts). The use of cartoons is growing in extension work, reminding us how much they help in getting a message across. A great help here, if you are not a gifted artist yourself, is to use or copy the extensive set of drawings of people, objects and animals in Where there is no artist, available from the publisher. Intermediate Technology Publications, 1997, ISBN 1-85339-391-6, 123 pages, £14.95 E 23.40. 103-105 Southampton Row, London, WCIB 4 HH, UK. Fax: + 44 20 7436 2013 - Email: firstname.lastname@example.org - Website: http://www.itpubs.org.uk/
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Technical Centre for Agricultural and Rural Cooperation
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