How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania

How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania

Reducing Africa’s dependence on Asian rice imports requires tailoring local rice products to food markets that are segmented by cultural heritage of ancient rice domestication and colonial heritage of more recent import substitution policies. Using experimental auctions, we examine quality upgrading...

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Main Authors: Britwum, Kofi, Demont, Matty
Format: Journal Article biblioteca
Language:English
Published: Oxford University Press (OUP) 2022-11-17T08:57:47Z
Subjects:value chains, market segmentation, remuneration, markets, food security,
Online Access:https://hdl.handle.net/10568/125507
https://doi.org/10.1093/qopen/qoac026
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spelling dig-cgspace-10568-1255072023-07-03T07:57:08Z How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania Britwum, Kofi Demont, Matty value chains market segmentation remuneration markets food security Reducing Africa’s dependence on Asian rice imports requires tailoring local rice products to food markets that are segmented by cultural heritage of ancient rice domestication and colonial heritage of more recent import substitution policies. Using experimental auctions, we examine quality upgrading and branding spillovers from Senegal by assessing the competitiveness of Senegalese vis-à-vis imported Asian rice products in an urban market in Mauritania. The Mauritanian rice market is mainly shaped by colonial heritage and is segmented into (i) elite White Hassanis, (ii) lower caste Black Hassanis, (iii) immigrants with colonial heritage, and (iv) a smaller group of immigrants with cultural heritage. While colonial heritage generally tends to incline consumers towards imported rice, local rice is preferred by Black Hassanis, older and more educated consumers, housewives, and wealthier families. This evidence can support policymakers and value chain actors in their efforts to spill over rice value chain upgrading between the Senegalese and Mauritanian river banks along the Senegal River Valley. 2022-10-14 2022-11-17T08:57:47Z 2022-11-17T08:57:47Z Journal Article Britwum, K. and Demont, M. 2022. How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania. Q Open 2(2):qoac026. 2633-9048 https://hdl.handle.net/10568/125507 https://doi.org/10.1093/qopen/qoac026 en CC-BY-4.0 Open Access 1-20 application/pdf Oxford University Press (OUP) Q Open
institution CGIAR
collection DSpace
country Francia
countrycode FR
component Bibliográfico
access En linea
databasecode dig-cgspace
tag biblioteca
region Europa del Oeste
libraryname Biblioteca del CGIAR
language English
topic value chains
market segmentation
remuneration
markets
food security
value chains
market segmentation
remuneration
markets
food security
spellingShingle value chains
market segmentation
remuneration
markets
food security
value chains
market segmentation
remuneration
markets
food security
Britwum, Kofi
Demont, Matty
How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania
description Reducing Africa’s dependence on Asian rice imports requires tailoring local rice products to food markets that are segmented by cultural heritage of ancient rice domestication and colonial heritage of more recent import substitution policies. Using experimental auctions, we examine quality upgrading and branding spillovers from Senegal by assessing the competitiveness of Senegalese vis-à-vis imported Asian rice products in an urban market in Mauritania. The Mauritanian rice market is mainly shaped by colonial heritage and is segmented into (i) elite White Hassanis, (ii) lower caste Black Hassanis, (iii) immigrants with colonial heritage, and (iv) a smaller group of immigrants with cultural heritage. While colonial heritage generally tends to incline consumers towards imported rice, local rice is preferred by Black Hassanis, older and more educated consumers, housewives, and wealthier families. This evidence can support policymakers and value chain actors in their efforts to spill over rice value chain upgrading between the Senegalese and Mauritanian river banks along the Senegal River Valley.
format Journal Article
topic_facet value chains
market segmentation
remuneration
markets
food security
author Britwum, Kofi
Demont, Matty
author_facet Britwum, Kofi
Demont, Matty
author_sort Britwum, Kofi
title How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania
title_short How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania
title_full How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania
title_fullStr How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania
title_full_unstemmed How does colonial heritage segment food markets? Evidence from rice consumers in Mauritania
title_sort how does colonial heritage segment food markets? evidence from rice consumers in mauritania
publisher Oxford University Press (OUP)
publishDate 2022-11-17T08:57:47Z
url https://hdl.handle.net/10568/125507
https://doi.org/10.1093/qopen/qoac026
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AT demontmatty howdoescolonialheritagesegmentfoodmarketsevidencefromriceconsumersinmauritania
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