Consumers' preference and market segmentation in developing countries : rice marketing in Tanzania

The study analysed quality attributes that determine consumers' preference and demand for food by taking the case of rice consumption. This study also explored the segmentation of the rice market in Tanzania based on the rice products' attributes. Surveys and conjoint ranking exercises wer...

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Bibliographic Details
Main Authors: Mgendi, G.S., Mujawamariya, Gaudiose, Isinika, A.C.
Format: Journal Article biblioteca
Published: 2019-07-02T14:57:00Z
Subjects:rice, marketing, consumers, market segmentation,
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