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Signatura:658
Autor:Osterwalder, Alexander.  
Aut. Analit.: Pigneur, Yves.
Título: Business model generation : a handbook for visionaries, game changers, and challengers /.
ISBN: 9780470876411
P.imprenta: Hoboken, New Jersey :. John Willey & Sons,. c2010.. 278 p. : 19x24 cm.
Notas: BibliografA-a : p. 276.
Canvas. Definition of a Business Model. The 9 Building Bloks. The Business Model Canvas. Paterns. Unbunding Business Models. The long Tail. Multi-Sided Platforms. FREE as a Business Model. Open Business Models. Design. Customer Insights. Ideation. Visual Thinking. Prototyping. Storytelling. Scenarios. Strategy. Business Model Environment. Evaluating Business Models. Business Model Perspective on Blue Ocean Strategy. Managing Multiple Business Models. Process. Business Model Design Process. Outlook. Outlook. Afterword. Where did this book come from.
Descriptores_Es:Empresas;  OrganizaciA3n de la empresa;  Canvas;  InnovaciA3n empresarial;  InnovaciA3n 


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